Successful Museums on Facebook

19Apr10

I haven’t had the chance to post to my blog as frequently over the last few weeks, as I have been preoccupied with finishing my thesis paper. However, I would like to share with you two of my favorite museum posts that showed up in my Facebook news feed this month.

The Tate posted this call to action on their Facebook page a few weeks ago. They invited fans to visit the Tate Modern and share their Tate experiences by recording a video in the “confession box”. The museum plans to select the best confessionals to include in an anniversary film, which will be screened at the Tate Modern during their celebration weekend. This initiative reminds me of the Mattress Factory’s iConfess series, where visitors can enter the “confessional” booth and record a YouTube video in response to the following question, “What does the Mattress Factory mean to you?” Both initiatives are interesting ways that museums can involve visitors and give them a voice.

Today, MoMA announced the following contest on their Facebook page. Participants are required to submit a photo and write how Cartier-Bresson influenced their submission. There are some pretty incredible photos already posted to JPGMag. I think creating a photo challenge is a great way to build excitement around an exhibition and inspire people to visit your museum.

Do you have a favorite museum that you follow on Facebook? What do you like about their posts?

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Tags: Facebook, MoMA, TateModern